Monday, July 20, 2015


Discretion is never assured in the digital world.

The "impact team", a group of hackers, is preparing to pull back the curtain on our infidelity economy by releasing names, contact info  and secret fantasies of a staggering 37 million members of the behemoth extramarital-dating site Ashley Madison.

Given the secretive nature of infidelity, exact figures about cheating and extra-marital affairs are nearly impossible to establish but it is estimated that roughly 30 to 60% of all married individuals (in the United States) will engage in infidelity at some point during their marriage.

According to a recent survey of 191 CDFA professionals from across North America, the three leading causes of divorce are "basic incompatibility" (43%), "infidelity" (28%), and "money issues" (22%).

The special matchmaking site brought in $125 million in 2013 with the tagline " "Life Is Short, Have an Affair" according to CEO Noel Biderman. The former Canadian lawyer set up the site in 2001.

Some 70% of users are men, who are mostly in their 30s and 40s. It’s free to sign up but users have to buy credits to interact with each other. It has been banned in Singapore as "it promotes adultery and disregards family values".

The hacker group appears to be upset that the company is cheating cheaters by overcharging them and keeping personal information even after a "full delete" is supposed to be completed.

GQ Magazine published an expose on by a journalist who went undercover to explore the underbelly of infidelity on the "world’s leading married dating service for discreet encounters".

The reasons for seeking a "hook-up", "friends with benefits" , casual sex or a "sugar daddy" are diverse but one thing is for certain today - a lot of people - families and marriages - could be shaken to the core if this information is released.

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