The Ice Bucket Challenge continues to rage across the internet and Canada. It seems as every second update on my Twitter or Facebook accounts is a link to a video of someone taking the challenge.
The feel-good campaign works like this: you film
yourself throwing a bucket of ice over your head, post it to social
media, and then challenge your friends to either do the same or donate
$100 to the ALS Association, which works to end Lou Gehrig's disease. I suggest you do the challenge and donate!
Celebrity power has made the challenge go viral, which begs the question of what drives us to donate to needy causes.
News today that one of the founders of the ALS fundraising craze, Corey Griffin, 27 died last weekend when his car crashed into the harbor in Nantucket. Griffin was there to raise funds in honour of his friend ALS sufferer
RIP GRIFF The flame was extinguished too early!
Everyone from Britney Spears to Mark Zuckerberg is taking part
in the ice bucket challenge to raise awareness for motor neurone disease
The disease is a progressive and that attacks the motor nerves causing muscle weakness and wasting. There is currently no cure.