Sunday, May 11, 2014

WINNING POWER

Journalist Susan Delacout's review of Dr. Tom Flanagan's latest offering, Winning Power: Canadian Campaigning in the 21st Century published in the latest edition of Policy Options is worth a read.

Delacourt's provocative Shopping for Votes offered an intriguing look into how Canadian political parties have adopted consumer marketing techniques in their permanent campaigning. I read her book on the heels of Sasha Issenbergs's The Victory Lab and the Permanent Campaign - New Media, New Politics. The pair of books really opened my mind to the extent to which parties, pollsters, marketers and politicians target different segments of society for funding and mobilizing votes.

Flannagan, a former chief of staff to Prime Minister Harper and Conservative Party National Campaign Manager knows how the Conservatives work. In this follow-up to his 2007 book  Harper’s Team, he examines the Conservative's electoral strategies, approach to fundraising, the party's strengths and weaknesses. 

As a pundit, academic and former party insider, no one is in a better position to discuss the impact of pre-election advertising, solicitation for funds, database management and the impact the trio has had on the Conservative's success.

I have not picked up Winning Power, but after reading Delacout's review, you can be sure I will.



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