Wednesday, February 13, 2013

LIKE THE DEW IN THE MORNING

Mix a little caffeine, "real juice" and Mountain Dew and what do you get?

Breakfast, or at least a juice Breakfast drink.

PepsiCo's carbonated Kickstart is a mix of  Mountain Dew flavor," caffeine, artificial sweeteners, Vitamins B and C  and 5% juice.

Pepsi says Kickstart is not an energy drink. It is the company's response to fans of the Dew desires for an alternative to coffee, tea, and juice with their breakfast.

The 5% juice content is the bare minimum needed to market the concoction as a "Juice Drink" by the FDA.

What is next, a Crown Royal based Breakfast substitute? 


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