Mix a little caffeine, "real juice" and Mountain Dew and what do you get?
Breakfast, or at least a juice Breakfast drink.
PepsiCo's carbonated Kickstart is a mix of Mountain Dew flavor," caffeine, artificial sweeteners, Vitamins B and C and 5% juice.
Pepsi says Kickstart is not an energy drink. It is the company's response to fans of the Dew desires for an alternative to coffee, tea, and juice with their breakfast.
The 5% juice content is the bare minimum needed to market the concoction as a "Juice Drink" by the FDA.
What is next, a Crown Royal based Breakfast substitute?
- Peter L. Whittle
- A former journalist, broadcaster, political staffer and policy adviser, Peter has studied political science, journalism, public administration and Canadian politics. He has grown weary of partisan politics but remains engaged in public policy issues and community activism. Father to three teenage boys,he is committed to teaching them the values of cooperation, volunteering and caring for each other. All I want is for my children to be respectful and successful.