You might have thought that the medal counts were all over, the Olympics are done for another four years.
It seems to foolish to talk about but the most decorated Olympian of all time could be stripped of his four gold and two silver, from the London 2012 Games.
Nope, the usual suspect is not the issue. There is no doping scandal, but there is a fashion scandal brewing!
Michael Phelps is in hot water over leaked photo's stolen from French Fashion House Louis Vutton which might put him at odds with the International Olympic Committee.
A new regulation introduced this year by the IOC states that athletes were not able to participate in non-Olympic marketing campaigns from July 18 to August 15, 2012. The stolen photos were embargoed until the 16th.
Regulation 40 could force Phelps to "lose the benefit of any ranking obtained in relation to other events at the Olympic Games at which he or it was disqualified or excluded; in such case the medals and diplomas won by him or it shall be returned to the IOC.
Let's hope for all involved that the leak was not some stupid attempt at guerrilla marketing, designed to create buzz. If these photo's were leaked intentionally as part of some misplaced marketing campaign, Phelp's could face some serious problems.
The IOC are anything but understanding. They rarely compromise. Park Jong-woo, the South Korean soccer player who held up a sign after a game against Japan that referred to a dispute between the two countries. Jong-woo, according to the IOC broke Regulation 50. He was banned from the medal ceremony and has not gotten his medal.
The International Olympic Committee is investigated Jamaican sprinter Yohan Blake because he competed wearing a watch that contravened branding guidelines. Omega is the official Olympic sponsor for the ‘time pieces’ category, which includes watches, clocks and official countdown clocks. Blake ran with a custom-made Richard Mille tourbillon watch.
I think the IOC is being a little excessive with these tough rules.
Let us hope that common sense trumps stringent regulations.