Thursday, June 7, 2012

WHAT MAKES A GOOD WEBSITE?

The Municipalities Newfoundland & Labrador website offers great links and services to municipal councils and the public. It is kept current, is easy to navigate and always looks fresh.

The resources tab offers a cornucopia of reports, studies, speeches and surveys related to local government in Newfoundland and Labrador. The info notes, which I assume is e-mailed to members, is an effective communication tool.

MNL appears to understand the importance of having a strong on-line presence.  It really does not matter what your line of business is, your website is a great tool for communicating information and marketing your product. A lot of organizations invest considerable resources in developing, planning and implementing a webpage but fall down on the maintaining and updating the page.

As my dentist, Dr. Gillies says (with his Scottish accent) "Peter my boy, Ignore your teeth, and they'll go away."

The same rule applies to your web presence. Fail to maintain it and people will stop coming. Why invest the time and money to have a website if your organization is not going to get a benefit in return?

Carla Foote, Communications Director with  St. John's based Pilot Communications, has published a really insightful article in the latest edition of the Municipal News entitled What Makes A Good Website: Effectively marketing your town. I would recommended that any one who has a blog, a personal website, a business website or a not-for profit website take the time to read this short, but very informative article that is full of great tips on ensuring your organization benefits from it's web presence.


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