Monday, April 30, 2012

URINAL DISTRACTIONS: FLUSHING YOUR LIFE AWAY

On more than one occasion in the past, I have found myself using the headrests above the urinals at Erin's Pub. A great idea for the stability disinclined. One just sort of gently slides forward. Too many drinks and you might just fall asleep!

Urinals are drab, dull boring things that sometimes smell.

You un-zip, do what you have to do, and get out.

They are simple, functional things.

But we are living in the age of persuasion. People sell their  hides for tattoos that act as advertising space for companies. Every medium is a potential conduit  for a message. The simple urinal is so much more.

In some pubs one can find other urinal distractions like advertisements, LCD TV's and the sports section from the local paper. All strategically placed at eye level above the urinal , so that, for the half a minute you are taking a leak, you are be entertained, informed or sold on something.

Sega has taken urinal distractions to a new level. Move over Nindento! The Toylet is a urinal-mounted gaming device which is now on the market. Players interact with Toylet by urinating on a sensor placed inside the urinal that measures volume and pressure. That input controls the videogame, shown on a screen mounted at eye level. The games include filling coffee cans, squirting milk out of a tough guy’s nose and blowing wind up a girl’s skirt.

 Each game lasts less than a minute and can be followed by a advertisement placed by the operator.

The official Toylet website lists  the games’ positive testimonials including ensuring customers make less of a mess by peeing on target , Toylet-advertised products sell twice as much, and overall sales rise because customers stay longer.

The time Kristine barks at the boys for wasting time on a video game, I am gonna suggest it could be worse, they could be flushing their time away!

Takes me back to my days a kid trying to figure out who could pee the furthest!



1 comment:

Nancy Crozier said...

Who'd want to use the touchscreens???