Wednesday, March 21, 2012

LIFE HANDS YOU A LEMON, MAKE LEMON JUICE


There are not doing much besides just lying around taking up space. If you can not solve the issue of homelessness, why not use the homeless to solve the issue of dead spots in portable digital internet service?

Some marketing genius sipping on his/her morning Kopi Luwak and enjoying a Tujague bagel  topped with white truffle cream cheese, goji berry jelly and gold leaves, has found a way to assist some of the homeless in Texas while enabling passersby to get online when their carrier service won't suffice.

The plan to turn homeless people into 4G hotspots has digitalphiles at the SXSW Interactive Conference in Austin has been met with outrage by critics who feel the idea exploits the down and out turning them into commodities - human modems.

I am not quite as sure that the rush to judgment of Bartle Bogie Hegarty's proposal. First off, they wanted to pay the individuals acting as "homeless hotspots" at a rate that was better than the State's minimum wage and any proceeds that the hotspot proprietor collected was theirs to keep.

The additional bonus, the issue of homelessness got a huge bump in profile as a result of the story.

From my perspective the only winners are the homeless.


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