Wednesday, February 29, 2012


Apple just sent out invitations to an event next Wednesday to be held at the Yerba Buena Center for the Arts in San Francisco.

Besides the time and location information, the invite only says “ We have something you really need to see. And touch.” The words are superimposed on what is almost certainly an iPad.
It’s all but a done deal now: Apple will unveil the iPad 3 on March 7. The event is due to begin at 10 a.m. Pacific Time (1 p.m. ET).

This will be the first major post Steve Jobs release as Apple turns the page.  Jobs was able to use his own personal magnetism to direct your attention at the lovely gadget he held in his hands. Without a personality like that to focus on, Apple fans will have nothing to react to but the product.

Time to see how much of Apple's success was  Steve Jobs contagious marketing savvy and presentation skills.

By the way, Apple, where is my invite! Get right on that.

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